Visual Art News / Proenza Schouler
New York, NY
Earlier this fall, womenswear label, Proenza Schouler, unveiled a Fall-Winter 2015 collection inspired New York School Abstract Expressionism -- namely the revered painter Helen Frankenthaler. While her use of bold color and layering is reflected in the new collection, Frankenthaler's instinctual process-oriented way of working served as a conceptual backbone and informed the process of development for the new designs. Along the runway of the F/W 2015 show hung Frankenthaler's works Freefall and Gateway, after which they visited the label's Soho store where stayed through a week long promotion benefiting the Helen Frankenthaler Foundation.
Read more about the collection and its inspiration here.
Helen Frankenthaler participated in the Vera List Art Project a total of eight times, creating the limited editions Aerie, Mary Mary and Solar Imp, and more.
Left: Proenza Schouler's Soho store with Freefall, 1993: 15-color hand-dyed paper and twelve color woodcut on white TGL handmade paper. Photo: Courtesy of Proenza Schouler